The Car: This newly designed car that was first launched in 2009, is unique within itself. It has a stylish and youthful design to the car, obviously target the younger generation. This car includes an update with a Bluetooth wireless connectivity and steering wheel audio controls. An audio system with 350-watt system, and also includes speaker lights that light up with the beat of the music. The Kia Soul comes with three options in trims: base, plus, exclaim and two kids of 4-cylinder engines.
The driving experience of the car, has no race car with moderate speed and a 6-speed automatic transmission. This allows the driver to experience a more quiet ride that is also very fuel-efficient. The seats come with two tone leather seating, that gives off a sophisticated feel inside matching the exterior. The exterior is said give off an athletic stance with its box like shape.
The Kia’s equipment comes in two forms. The standard equipment comes with a 1.6 liter 4-cylinder engine and manual transmission. The door locks with remote keyless entry, and includes the Bluetooth connection with the steering wheel controls. The car can come with bigger engine, and a leather wrapped steering wheel. The optional equipment, one can add features such the heated front seats, HD radio, navigation, automatic climate control, and leather seating. There is also an eco package for environmentally conscious drivers. The eco package includes higher fuel economy.
Big Idea: Since this car targets mostly the younger generation, the idea would center activities and things that the youths would be attracted to. Especially to the features of its design, good fuel economy, lots of versatility, and that it comes at a low price. The sound system is also something that can’t be missed, as young people really look forward to their music. Or even include a celebrity that is really popular and influential among them. Making the design and features more desirable because its youthful, high-tech, yet sophisticated (somewhat like the image Apple gives to the public every time they release a product). All for the low cost of under $18,000.
Sources:
http://www.kbb.com/car-reviews-and-news/top-10/10-coolest-cars-under-18000-2013/2000009452-3/?r=354891023175259900
http://www.kbb.com/kia/soul/2013-kia-soul/
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