Week 3 EOC: Smoking In Advertisements

1946 Camels Cigarette Magazine Ad

1. Determine the scenario: What happens in this frame?
 The magazine ads mainly displays a doctor holding a cigarette. The text below reads: "According to a recent Nationwide surveys, more doctors smoke camels than any other cigarette.".

2. What is the setting? What are the conditions?
The setting is a physician looking happy while smoking the Camel cigarette. A doctor, in which the ad features as the best doctor in town smoking that brand. The condition is in a comfortable and secure conditions with a the smiling doctor holding the branded product.

3. Who are the people or groups?
The main person in the ad is a doctor holding a cigarette. The other is of a woman smiling with a cigarette in her hand as well selling people to try camels on their "T-Zone: T for Taste and T for Throat".

4. What is their point of view around this specific experience?
That since doctors, who are looking up to when it comes to being more knowledgeable about our choose that brand for a reason. They advertise that this brand is better, describing the cigarettes to having a blend of tobacco with rich and full flavor.

5. What are their goals?
They wanted to reassure the public that their product was so safe that even their doctors preferred to smoke it. Giving the consumers not only the reason of its great taste, but the non-health impacting factor with the the reassurance in the product's quality by professionals.

6. What are their assumptions? What are their perceptions?
They assume that by having that reassurance from certified professionals that people follow their lead, and choose to smoke Camel cigarettes.

7. Are there conflicts? Is there cooperation?
There is cooperation from the model representing how doctors prefer Camel cigarettes. Yet there are also conflicts because of the distortion of the true reality where smoking actually cause health issues.

8. What are the outcomes?
 An increase of consumer buying their product with certainty that its not only the best in flavor but non-harming to their health.

Sources:
http://www.time.com/time/photogallery/0,29307,1848212_1777633,00.html