Promotion

"Advertising giant David Ogilvy once said, “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular".  Chapter 6, Page 95. The only involvement for the promotion will through television advertising. Since this is a now old product with the new 2014 KIA Soul release in November, it would realistically be better to have one form of strong promotion for a short period of time before November. The advertisement shows the change that people want from their own cars or their form of transportation. The convenient and practicality of buying such an inexpensive car that has room, unique design and quality, with high tech-feature that are in the standard model alone. It will run through major television networks and channels, targeting various age groups and economic status. The video will also run on social networks. For example running the ad through YouTube on their most subscribed channels to again gain more awareness. "Social media can be described, informally, as all the conversations people are having online. It offers brands and groups the opportunity to talk to people … as well as listen!" Chapter 15, Page 243. The campaign will begin in a week and a half in case of final changes and preparation of ad placements.  Right now this product in ts growth stage, where it gave received acceptance in the market and sees increase in profits. From a real point of view, since the new 2014 version will be released on November, the ad will only be put up for 5 weeks max in order create awareness of the product series and the brand overall."The Web abounds with spoken jokes, comedy routines, comic books, interactive graphic novels, videos, and award-winning TV commercials. Find the best ones and study the stories they tell. Write down the structures. Narrate the tale. See how they work. Steal from the best." Chapter 10, Page 198.

Sources:
Advertising by Design, by Robina Landa