Analysis of Project in the Real World

"Integration is never an afterthought. Forcing together disparate parts and shoehorning creative doesn't make a campaign ‘integrated.’ Instead, strive for ideas that are integrated at the core and work gracefully together between platforms." Chapter 10, Page 192. After being revised through the same basic concept (and retouched by professionals), I believe the ad would get attention. It is one of the few around these days that touches on the emotions of owning a car that is different in design, performance, and overall ability for its price. The experience of finding a car that fits your and provide better service than the average and expensive car. Compared to how everyone looks for the right person.Being an ardent observer of human behavior, animal behavior, interpersonal dynamics, and other of life's everyday dramas can yield ideas. Basing ideas on personal life experience or observing others can help make your ad ideas relevant to others’ lives (figures 10-3 and 10-4). People should react: “Yep, that's how it is!”" Chapter 10, Page 195. For its price, it surprisingly has the standard features. Its stylish, practical, fun, lost-cost, and safe. The ad displays those qualities, giving a great view of what the KIA souls car are about. Give off the first impression that its a perfect practical car to buy, and it can be bought brand new because of the low price. In today's economy, low price is something to emphasize and to the attention of consumers."Integration is never an afterthought. Forcing together disparate parts and shoehorning creative doesn't make a campaign ‘integrated.’ Instead, strive for ideas that are integrated at the core and work gracefully together between platforms." Chapter 10, Page 193. Using those two forms of emotions relating to the product would be able to attract the attention of consumers. Owning something different and finding something that is right and fits the unique you. The product itself has already created enough positive reaction and hype, that I think it will be able to do great with this new ad. "If you are struggling with developing your story, heed the words of Mark Twain: “When in doubt, tell the truth.”" Chapter 10, Page 193.

Sources:
Advertising by Design, by Robina Landa