Saturday, August 17, 2013

Week 6 BOC: Duck Dynasty Trends


The exploding show "Duck Dynasty", has done it once again by bringing in 11.8 million views on Wednesday's Season 4 premiere. The results have also broken records, beating other shows in total views but from past seasons as well. In the past, the show has beat American Idol, Modern Family in the nationals and winning during the night slots. Yet recently, with its premiere, numbers show that
Their hard core demographic are among adults 18-49, sometimes known as the ideal demographic to have. Looking back, the show's season 3 premier had a total of 6.3 million viewers ended with 9.6 million. Statistics are continuing to display how the show never seems to be losing attention and viewers, but gaining through every episode.

According to Facebook Statistics, the show's hardcore fan base lies here in the United States. The show's fans reach a total of 5,44,762 people with a 94.3% fan base. The statistics also displayed the fans in other countries, having no more than a million in total. This shows how the classic family perceived comedy reality show really hits home to American views and preferences. A reality show that is following a close knit family having success in their own business. And having a life where you enjoy what you're doing while being successful. Some people in other countries may understand (or try at least) the show, but won't create the same amount of hype of it has here in the US.

So what does all of this mean? As of now, it seems the show is creating real impact in not only fan base but the media and retail as well. As a couple of statistics I mentioned earlier, Duck Dynasty is currently beating almost every show in competition or in viewer records overall. Duck dynasty even overthrew the viewership that was once in the then intensely popular reality shows like "Jon & Kate Plus 8" that had brought in 10.6 million viewers at its most popular moment. Or how the season 5 premiere of the phenomenal show Mad Men, fell 8 million viewers short of Duck Dynasty. The show has and is affecting its competition in television and in the media. Duck Dynasty is the trend of the moment to follow, watch, and talk about. The same kind of popularity that came from the Jersey Shore and the trend that followed that.

How after the Shore gained so much attention, other reality shows soon followed such as Jerseylicious and The Real Housewives of New Jersey. Which brings me to my next point. This can also mean that it hasn't reached its peak just yet. It will continue to grow bigger, and reach more people. But as all reality shows that have taken the spotlight before, the show will decrease at some point. Perhaps it won't fall as low as others, and be completely forgotten. Others will take the fresh and original concept of the show, and bring up their own. The audience will get tired of seeing the same things and will eventually look another way. The only way to keep getting bigger is with surprising the audience in a way that is truly entertaining. Maybe Duck Dynasty can achieve that?


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