Week 2 EOC: Ethics In Advertising Part 3

My third example of a questionable campaign is an Antonio Federici Ice Cream ad that was the topic in an article int he Huffington Post (http://www.huffingtonpost.com/2010/09/15/antonio-federici-ice-crea_n_718508.html). This specific ad is an example of the quote that that said that an ad must respect people's religion. People revoked against this magazine ad from London, that is was ultimately banned. 

The ad displayed a pregnant nun holding the ice cream. The text on the ad said "Immaculately conceived...Ice cream is our religion". Comparing how quality of the ice cream to how people belief in their religion. The magazine several complaints, believing the advertisement was mocking the beliefs of Roman Catholics. The company of the ice cream defended the ad saying that "the idea of conception represented the development of their ice cream and the ad aimed to gently satirize religion. "

Sources:
http://www.huffingtonpost.com/2010/09/15/antonio-federici-ice-crea_n_718508.html