Week 10 EOC: Game Plan For Final Project

At this point I am about sixty five percent done with my final project. Mostly because I started over and over again, thinking of a new idea after I decided on one. The basic vision is under control, I know where I want to take consumers when they see my ad. As well as how I am going to achieve that in the end. I have my information and the quotes done but I just need to decide and the create the actual visual ad that the consumers will see in the end. My plans for this final week is to commit to the one I ended up with today, and explore the various possibilities to interpret that in an ad. That is what I'll start on today. By tomorrow, I will begin to draw or create the finally decided 'scenerio' for the ad and see  how looks outside of my head and paper. By Monday through Thursday will be final revisions on the ad and the other posts, getting things done as soon as possible to let the final product sink in instead of panicking and starting over with something completely new.

Week 9 EOC: Creative Content

For my creative content, I will be doing an television ad. It will be different than others yet have certain 'points' where people will easily be able to associate that ad with the success of the KIA Soul's ads. The KIA soul models have been connected to the series of hamster themed car commercials, a commercial that has was viral, catchy, funny, and attractive to a wide ranged audience. The KIA Soul, as popular as it is (and continues increase in popularity), is founded from an automobile company that is not as known as competitors such as the Toyota and Honda car companies. An eye catching television advertisement that will show up on major social media networks as well as popular television channels. A slogan that continues to grab the attention of the general consumer market (young and old consumer). Something to create a hype of not only this specific model but the company itself, its increasing reputation and recognition in design, quality, and reliability. So taking this challenge, the commercial will have to keep the key element that made the hamster series so popular. The company's motto: "The power to surprise". This ad will appear in websites, mobile advertising, and on social networking applications (YouTube, Facebook, Twitter, and Instagram).
 

Week 8 EOC: Font Slogans