Week 10 EOC: Game Plan For Final Project

At this point I am about sixty five percent done with my final project. Mostly because I started over and over again, thinking of a new idea after I decided on one. The basic vision is under control, I know where I want to take consumers when they see my ad. As well as how I am going to achieve that in the end. I have my information and the quotes done but I just need to decide and the create the actual visual ad that the consumers will see in the end. My plans for this final week is to commit to the one I ended up with today, and explore the various possibilities to interpret that in an ad. That is what I'll start on today. By tomorrow, I will begin to draw or create the finally decided 'scenerio' for the ad and see  how looks outside of my head and paper. By Monday through Thursday will be final revisions on the ad and the other posts, getting things done as soon as possible to let the final product sink in instead of panicking and starting over with something completely new.

Week 9 EOC: Creative Content

For my creative content, I will be doing an television ad. It will be different than others yet have certain 'points' where people will easily be able to associate that ad with the success of the KIA Soul's ads. The KIA soul models have been connected to the series of hamster themed car commercials, a commercial that has was viral, catchy, funny, and attractive to a wide ranged audience. The KIA Soul, as popular as it is (and continues increase in popularity), is founded from an automobile company that is not as known as competitors such as the Toyota and Honda car companies. An eye catching television advertisement that will show up on major social media networks as well as popular television channels. A slogan that continues to grab the attention of the general consumer market (young and old consumer). Something to create a hype of not only this specific model but the company itself, its increasing reputation and recognition in design, quality, and reliability. So taking this challenge, the commercial will have to keep the key element that made the hamster series so popular. The company's motto: "The power to surprise". This ad will appear in websites, mobile advertising, and on social networking applications (YouTube, Facebook, Twitter, and Instagram).
 

Week 8 EOC: Font Slogans

Week 7 EOC: The Pitch

 2013 Kia Soul



The Car: This newly designed car that was first launched in 2009, is unique within itself. It has a stylish and youthful design to the car, obviously target the younger generation. This car includes an update with a Bluetooth wireless connectivity and steering wheel audio controls. An audio system with 350-watt system, and also includes speaker lights that light up with the beat of the music. The Kia Soul comes with three options in trims: base, plus, exclaim and two kids of 4-cylinder engines.
The driving experience of the car, has no race car with moderate speed and a 6-speed automatic transmission. This allows the driver to experience a more quiet ride that is also very fuel-efficient. The seats come with two tone leather seating, that gives off a sophisticated feel inside matching the exterior. The exterior is said give off an athletic stance with its box like shape.

The Kia’s equipment comes in two forms. The standard equipment comes with a 1.6 liter 4-cylinder engine and manual transmission. The door locks with remote keyless entry, and includes the Bluetooth connection with the steering wheel controls. The car can come with bigger engine, and a leather wrapped steering wheel. The optional equipment, one can add features such the heated front seats, HD radio, navigation, automatic climate control, and leather seating. There is also an eco package for environmentally conscious drivers. The eco package includes higher fuel economy.

Big Idea: Since this car targets mostly the younger generation, the idea would center activities and things that the youths would be attracted to. Especially to the features of its design, good fuel economy, lots of versatility, and that it comes at a low price. The sound system is also something that can’t be missed, as young people really look forward to their music. Or even include a celebrity that is really popular and influential among them. Making the design and features more desirable because its youthful, high-tech, yet sophisticated (somewhat like the image Apple gives to the public every time they release a product). All for the low cost of under $18,000.


Sources:
http://www.kbb.com/car-reviews-and-news/top-10/10-coolest-cars-under-18000-2013/2000009452-3/?r=354891023175259900
http://www.kbb.com/kia/soul/2013-kia-soul/

Week 6 BOC: Duck Dynasty Trends

The exploding show "Duck Dynasty", has done it once again by bringing in 11.8 million views on Wednesday's Season 4 premiere. The results have also broken records, beating other shows in total views but from past seasons as well. In the past, the show has beat American Idol, Modern Family in the nationals and winning during the night slots. Yet recently, with its premiere, numbers show that
Their hard core demographic are among adults 18-49, sometimes known as the ideal demographic to have. Looking back, the show's season 3 premier had a total of 6.3 million viewers ended with 9.6 million. Statistics are continuing to display how the show never seems to be losing attention and viewers, but gaining through every episode.

According to Facebook Statistics, the show's hardcore fan base lies here in the United States. The show's fans reach a total of 5,44,762 people with a 94.3% fan base. The statistics also displayed the fans in other countries, having no more than a million in total. This shows how the classic family perceived comedy reality show really hits home to American views and preferences. A reality show that is following a close knit family having success in their own business. And having a life where you enjoy what you're doing while being successful. Some people in other countries may understand (or try at least) the show, but won't create the same amount of hype of it has here in the US.

So what does all of this mean? As of now, it seems the show is creating real impact in not only fan base but the media and retail as well. As a couple of statistics I mentioned earlier, Duck Dynasty is currently beating almost every show in competition or in viewer records overall. Duck dynasty even overthrew the viewership that was once in the then intensely popular reality shows like "Jon & Kate Plus 8" that had brought in 10.6 million viewers at its most popular moment. Or how the season 5 premiere of the phenomenal show Mad Men, fell 8 million viewers short of Duck Dynasty. The show has and is affecting its competition in television and in the media. Duck Dynasty is the trend of the moment to follow, watch, and talk about. The same kind of popularity that came from the Jersey Shore and the trend that followed that.

How after the Shore gained so much attention, other reality shows soon followed such as Jerseylicious and The Real Housewives of New Jersey. Which brings me to my next point. This can also mean that it hasn't reached its peak just yet. It will continue to grow bigger, and reach more people. But as all reality shows that have taken the spotlight before, the show will decrease at some point. Perhaps it won't fall as low as others, and be completely forgotten. Others will take the fresh and original concept of the show, and bring up their own. The audience will get tired of seeing the same things and will eventually look another way. The only way to keep getting bigger is with surprising the audience in a way that is truly entertaining. Maybe Duck Dynasty can achieve that?

Sources:

&Pic:http://www.huffingtonpost.com/2013/08/15/11-shows-duck-dynasty-beat-ratings_n_3763436.html

http://www.theblaze.com/stories/2013/02/28/are-you-watching-yet-aes-duck-dynasty-scores-record-ratings-for-season-3-premiere/

http://www.nytimes.com/2013/08/16/business/media/duck-dynasty-season-opens-to-record-ratings.html?ref=realitytelevision&_r=0

Week 5 EOC: Fixing JC Penny

JC Penny's recently appointed CEO, Ron Johnson, was fired from his position for failing to do what he was hired to. Ron Johnson had not only failed, but he did it in a way that was obviously doomed to failed. He had taken a company that was already struggling with costumers and sales, and made the situation far worse. He attempted to makeover the how the store ran. He stop putting "fake" prices for more realistic ones, and stopped coupons and sales. Sales dangerously decreased in eary 2012, and overtime the mistake that was made was becoming more and more obvious to even Ron himself. Even after he realized his mistake, the damage was done. Fast foward to now, he had not only failed to attract more costumers but he lost most of the store's loyal and longest-standing costumers. Ironically during the time that he was hired in the fall of 2011, people thought that he would take the 'genius' creativity and innovation he had previously brought to two companies to success.

"By most accounts, Johnson was trying to accomplish the seemingly impossible with a radical reinvention of the JC Penney brand. Many thought that if anyone could do it, it was Johnson, the retail superstar credited for making Target hip and turning the Apple Store into a monster success story. His plans were bold—too bold, virtually everyone now agrees." http://business.time.com/2013/04/09/the-5-big-mistakes-that-led-to-ron-johnsons-ouster-at-jc-penney/#ixzz2bbmbcvp8 

"JC Penny operates in a competitive landscape that is much closer to the promotion-intensive, distribution-intensive consumer packaged goods world of P&G than the heavily price-controlled and limited distribution world of Apple from which Ron Johnson came. Consumers are used to promotions in the department store world, even more so in the segment of the market that JCP operates in. These are price-sensitive, budget-constrained consumers who are willing and able to go to the store next door for better deals." http://www.usnews.com/opinion/blogs/economic-intelligence/2013/04/12/why-jc-penny-failed-under-ron-johnson

 Even though Johnson did create a mess, JC Penny's wasn't stable even before they hired him (it was ultimately the reason why they scouted the man). JC Penny's main costumer were older women and men, it wasn't the place to shop for everyone else. Their advertisements didn't help either. Point is: if they want to surface from the bottom, they need to fix their mistakes but not head into unknown territory like the way did with Ron Johnson. Something they can do, in my opinion, what JC Penny can do is first is what are actually what they are currently doingwith the return of their old sales and sickout policy: attempting to bring back the loyal costumers that are willing to come back. The company released an apology ad, stating the company has learned from their mistake and basically want the costumer they lost back. It could at least buy them time to not only increase sales but bring in more costumers and keep them loyal. They could also begin to include moreroducts that are more on trend and able to attract more costumers. This way they'll attract new and returning costumers. At least for right now, this can be a solution to the bottom they fell through.

"In a tough economic environment where consumers have been pinching every penny, Johnson’s plan backfired and competitors pounced on the opportunity.Telsey said for JC Penney to succeed, it would have to lure its core customers back — a move that she said is possible." http://t.nbcnews.com/business/what-jc-penney-must-do-fix-itself-1C9284003

Sources:
http://business.time.com/2013/04/09/the-5-big-mistakes-that-led-to-ron-johnsons-ouster-at-jc-penney/#ixzz2bbmbcvp8
http://www.usnews.com/opinion/blogs/economic-intelligence/2013/04/12/why-jc-penny-failed-under-ron-johnson
http://t.nbcnews.com/business/what-jc-penney-must-do-fix-itself-1C9284003
http://www.forbes.com/sites/clareoconnor/2013/05/01/j-c-penney-releases-apology-ad-begging-shoppers-to-come-back/

Week 4 EOC: Women In Advertising

Traditional Ad

This 1960s ketchup bottle advertisement blankly represents the sexism that occurred in this time period. Displaying the common opinions men had of women. Women were seen as the housewives, that did the only the work they were supposed to in their homes and nothing else. Basically to only serve her husband and family. In this specific ad, they place an emphasis on how they saw women as weak, frail, simple-minded. So weak that women weren't able to even open a regular bottle of ketchup. Yet this particular product is different from all the others! This brand's ketchup bottle is less complicated and easier to open, that even a woman has the ability to open it! The actual graphic depicts a woman dressed in traditional fashion and hair, about to open the cap from the ketchup bottle with an astonished expression. Even she is giving the impression to other housewives of how great the product is.

Modern Ad

In this modern ad, the message is unfortunately the same. That this product is so simple to work that even a women has the ability to use it without a problem. That she can even turn on the DVD, a task that is easy in it by itself. The text in this ad isn' as blunt as the traditional ad, yet it has the same meaning overall. The main difference of course are the time period in which these advertisements were created in. As well as the products, are in different categories. Using tablet is more complicated than opening a ketchup bottle. It is really unnerving to see the similarities between the two ads, and then see the time period in which they were created. It gives the impression that the depiction if women in advertising hasn't evolved at all.

Sources:
http://www.businessinsider.com/these-modern-ads-are-even-more-sexist-than-their-mad-men-era-counterparts-2012-4?op=1

Week 3 EOC: Smoking In Advertisements

1946 Camels Cigarette Magazine Ad

1. Determine the scenario: What happens in this frame?
 The magazine ads mainly displays a doctor holding a cigarette. The text below reads: "According to a recent Nationwide surveys, more doctors smoke camels than any other cigarette.".

2. What is the setting? What are the conditions?
The setting is a physician looking happy while smoking the Camel cigarette. A doctor, in which the ad features as the best doctor in town smoking that brand. The condition is in a comfortable and secure conditions with a the smiling doctor holding the branded product.

3. Who are the people or groups?
The main person in the ad is a doctor holding a cigarette. The other is of a woman smiling with a cigarette in her hand as well selling people to try camels on their "T-Zone: T for Taste and T for Throat".

4. What is their point of view around this specific experience?
That since doctors, who are looking up to when it comes to being more knowledgeable about our choose that brand for a reason. They advertise that this brand is better, describing the cigarettes to having a blend of tobacco with rich and full flavor.

5. What are their goals?
They wanted to reassure the public that their product was so safe that even their doctors preferred to smoke it. Giving the consumers not only the reason of its great taste, but the non-health impacting factor with the the reassurance in the product's quality by professionals.

6. What are their assumptions? What are their perceptions?
They assume that by having that reassurance from certified professionals that people follow their lead, and choose to smoke Camel cigarettes.

7. Are there conflicts? Is there cooperation?
There is cooperation from the model representing how doctors prefer Camel cigarettes. Yet there are also conflicts because of the distortion of the true reality where smoking actually cause health issues.

8. What are the outcomes?
 An increase of consumer buying their product with certainty that its not only the best in flavor but non-harming to their health.

Sources:
http://www.time.com/time/photogallery/0,29307,1848212_1777633,00.html

Week 3 EOC: Rolling Stones Article SWOT Analysis

 

 Strengths of what the article is explaining the bombers on a new point of view. A point of view that no one expected from a well-known music based magazine. It seemed to place away from them, and more their harsh past. How the boys weren’t what the media has put them out be, or at least stating that it’s not the whole story. The article is a new and insightful take of the series of unfortunate events that concluded on the day of the bombings. It is also a shocking side to publish since it emphasizes what they did. Since 9/11, Terrorists attacks have and still are subjects that are one-sided and a sensitive subject to the public. Rolling Stones Magazine is well-known with a popular fan base, so the article will be read and circulated throughout their demographics or to even new readers.

"Reitman spent the last two months interviewing dozens of sources – childhood and high school friends, teachers, neighbors and law enforcement agents, many of whom spoke for the first time about the case – to deliver a riveting and heartbreaking account of how a charming kid with a bright future became a monster."(http://www.rollingstone.com/culture/news/five-revelations-from-rolling-stones-boston-bomber-cover-story-20130716)

Weaknesses would be that even if it’s something new, it won’t give the best popularity. Again, this magazine is known for they music pop culture coverage, and not serious political stories. Even if this has gained attention (both bad and good), it has been placed within the controversy category. More than anything the cover of this issue has been criticized displaying him as a star rather than a terrorist. Opinions like these can harm the reputation of the magazine. The criticism has brought enough backlash that popular retailer, including CVS and Walgreens, have decided not sell the issue in their stores.

"The survivors of the Boston attacks deserve Rolling Stone cover stories, though I no longer feel that Rolling Stone deserves them,” (http://www.foxnews.com/us/2013/07/18/retailers-vow-not-to-sell-rolling-stone-as-critics-blast-decision-to-put/)

Opportunities would come from the publicity this article has received. Not only from the general public, but a lot of attention in the media as well. Yes, it may not have been their ‘place’ to cover such a story. Yet this is an opportunity to take their magazine to a more diverse direction and a completely new one. A new path to becoming a seriously taken magazine that write in-depth stories on politics and other serious topics than just the music industry. The controversial cover has also given the magazine an opportunity because of its unique and shocking display of the bomber.

 "The cover presents a stark contrast with our usual image of terrorists. It asks, “What did we expect to see in Tsarnaev? What did we hope to see?” The answer, most likely, is a monster, a brutish dolt with outward manifestations of evil. What we get instead, however, is the most alarming sight of all: a boy who looks like someone we might know." (http://www.slate.com/blogs/browbeat/2013/07/17/boston_bomber_rolling_stone_cover_with_dzokhar_tsarnaev_is_good_journalism.html).

Threats would be the extremely long length of the article itself. Its captivating at first, but then continues to place descriptions of how the boy was so normal and liked among the people who knew him that no one would have predicted the bombing that day. The length of the article does not match the reputation the magazine has built for itself. Its so risky and so rare to find amongst other magazines. Another threat is amount of advertising that is done with this magazine. If they don’t take advantage of this opportunity to start exposing their hard-hitting political articles, they’ll probably continue to not be taken seriously and expected to mainly cover music.

 "long-standing commitment to serious and thoughtful” coverage of the most important current political and cultural issues.-The fact that Dzhokhar Tsarnaev is young, and in the same age group as many of our readers, makes it all the more important for us to examine the complexities of this issue and gain a more complete understanding of how a tragedy like this happens." (http://www.foxnews.com/us/2013/07/18/retailers-vow-not-to-sell-rolling-stone-as-critics-blast-decision-to-put).

Sources:

http://www.rollingstone.com/culture/news/jahars-world-20130717?page=3

http://www.rollingstone.com/politics/blogs/taibblog/explaining-the-rolling-stone-cover-by-a-boston-native-20130719

http://www.slate.com/blogs/browbeat/2013/07

http://www.foxnews.com/us/2013/07/18/retailers-vow-not-to-sell-rolling-stone-as-critics-blast-decision-to-put//17/boston_bomber_rolling_stone_cover_with_dzokhar_tsarnaev_is_good_journalism.html

http://www.rollingstone.com/culture/news/five-revelations-from-rolling-stones-boston-bomber-cover-story-20130716

Week 2 EOC: Ethics In Advertising Part 3

My third example of a questionable campaign is an Antonio Federici Ice Cream ad that was the topic in an article int he Huffington Post (http://www.huffingtonpost.com/2010/09/15/antonio-federici-ice-crea_n_718508.html). This specific ad is an example of the quote that that said that an ad must respect people's religion. People revoked against this magazine ad from London, that is was ultimately banned. 

The ad displayed a pregnant nun holding the ice cream. The text on the ad said "Immaculately conceived...Ice cream is our religion". Comparing how quality of the ice cream to how people belief in their religion. The magazine several complaints, believing the advertisement was mocking the beliefs of Roman Catholics. The company of the ice cream defended the ad saying that "the idea of conception represented the development of their ice cream and the ad aimed to gently satirize religion. "

Sources:
http://www.huffingtonpost.com/2010/09/15/antonio-federici-ice-crea_n_718508.html

Week 2 EOC: Ethics In Advertising Part 2

Continuing further into the ethics in advertising, the second section from the article by CNN was about hazardous substances. It explained that while we don't always know what is hazardous (from the obvious things like alcohol and cigarettes), it is still important to be truthful in the ad. Especially in this category, where the cost for accountability is higher.
An example of a advertisement with hazardous substances that not only kept the truth in mind, but remembered to make the ads shocking. An article from the National Health website, covered campaign from the Centers for Disease Control and Preventions campaign to raise awareness on smoking. The images are shocking and graphic, showing former smokers in a pose that exposes the consequences of smoking. One displays a man shaving his beard, looking at the camera with a serious expression, and showing the stoma that was his consequence from his smoking. The words in bold "BE CAREFUL NOT TO CUT YOUR STOMA" is placed above a his name, current age, and the age that he was diagnosed at. This was one of the hard-hitting ads used in the campaign.

 Even if the truth is what sells today, many were outraged and saying that they were too aggressive and shocking. It did serve its purpose though, according to public health leaders that praised the campaign. The article pointed that that research showed that these type of ads were the ones that created the most effective.

Sources:
http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/
http://thenationshealth.aphapublications.org/content/42/5/1.3.full

Week 2 EOC: Ethics In Advertising Part 1

"Thus ethics in advertising means a set of well defined principles which govern the ways of communication taking place between the seller and the buyer." (http://www.managementstudyguide.com/advertising-ethics.htm).

At first, one might not think that advertisements are not truthful and only deceive the public to persuade them to buy their products, and they wouldn't be wrong. There are many ads. that are deceiving. From the definition in the quote above, ethics and advertising seem to come hand in hand in the advertising industry. Therefore, the people that work in the industry are likely to spend a great deal of their job making ethical choices. According to our textbook Advertising by Design (http://digitalbookshelf.artinstitutes.edu/#/books/9781118038505/pages/48991016), not only does ethics and advertising goes together, but there is responsibility involved as well. The responsibility to us, the public. Companies are in the end responsible for they tell consumers through advertisements.
 Three clear principles were listed as well:

 "Treat the audience with respect; respect people's religion, race, gender, age, and ethnicity. Be truthful. Be responsible."

Even as having the obvious existence of rules that should be followed for ads to be considered ethical, some don't follow that path. An article by CNN (http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/), there were three defined aspects of the advertisement industry that can be questioned on the ethics shown. The first one was how consumers are seduced into buying products, something that is well seen in ads these days. They did pointed out that consumers expect be shown the truth from companies through ads than before, and treated as intelligent decision-makers.

An example of a questionable advertisement would be the political campaigns we Americans are bombarded with during the elections. Now these type of ads. are all very typical, a politician will more than likely point out the weaknesses of his opponent and show his strong points to look even better to voters. A specific ad. from President Obama's campaign against opponent Mitt Romney gained the attention of CNN (http://www.cnn.com/2012/08/08/politics/campaign-distortions). The ad that is being put on the spot focuses on a Obama supporter that explains that when he Mitt Romney closed the plant he worked in, he lost his job and his health care. That meant his family lost that coverage did as well. Then his wife got sick and died of cancer. Now, seeing this ad. within itself tells a tragic story that seems to put the blame to the Romney. Voters are 'seduced' and manipulated into thinking that the candidate is inadequate to become president. As someone who will cause nothing but harm. Yet research showed that the ad. had told the public a different story that was far from the accurate. Yes, the wife was diagnosed with cancer and unfortunately did pass away. What wasn't explained was that even if Mitt Romney was CEO of the plant at the time, but he wasn't overlooking the business. He formally left the plant later on. This is just one ad. out of many that is seen very often in campaigns. Its so popular because people have come to believe them, basing their opinions on them.






Sources:
http://digitalbookshelf.artinstitutes.edu/#/books/9781118038505/pages/48991016
http://www.aef.com/on_campus/classroom/speaker_pres/data/3001
http://www.managementstudyguide.com/advertising-ethics.htm
http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/
http://www.cnn.com/2012/08/08/politics/campaign-distortions

Week 2 EOC: Pinochet in Advertising

General Augusto Pinochet Ugarte was an infamous ruler that has been described as a “the brutal dictator who repressed and reshaped Chile for nearly two decades and became a notorious symbol of human right abuse and corruption.”. He was the head of Chile’s military who overtook the socialist government of Chile in September 11, 1973. Even during the period in which he ruled resulted in economic growth for the country, more than 3,200 people were executed or had disappeared. Thousands more were arrested, tortured, or exiled from Chile. In 1982, Chile began to experience an economic crisis, and the amount of protests against the Dictator began to increase. It was true that the leader had manage to increase the economic growth overall, but this only affected the 40% of the country. The remaining 60% had no advantage from the Dictator's rule. After attempting to stop the groups, Pinochet failed to weaken them. Leaders from these groups established a list of demands for the government in the mid-1983. On May 11, the first major protest was a success that police responded violently. 600 people were arrest and several protestors were killed. Yet people become more aware of how Chileans have had enough of the dictatorship and wanted change.

Finally in 1987, General Pinochet made an announcement nation-wide that there would be a nation vote for his continuation as President. In the end of the vote, he lost with 55% voting no and 43% voting yes. He stepped down as ruled in 1990, after spending eight year terms as president. After losing in the election many wondered what would become of the man that caused the country so much suffering and loss. They wanted justice for the horrible things he did but, “ through intimidation and legal obstacles, General Pinochet sought to ensure his own immunity from accountability and in fact was never brought to trial”. Yet years later, he was arrested in Britain and returned to Chile. He fought the legal charges of human rights violations and corruption that were placed against him. Throughout the last years of his life he lived in seclusion, cursed and mocked at by his former military colleagues and many people. He had earned more disfavors when people discovered that he secretly held about 28 million dollars in secret bank accounts abroad. He may not have gone through trial but, “the humiliation Pinochet has gone through is probably a better outcome than any trial could have achieved”. In the end He died on December 10, 2006 after a cute heart attack at Military Hospital of Santiago at the age of 91.

Sources:

http://www.nytimes.com/2006/12/11/world/americas/11pinochet.html?pagewanted=all&_r=0

http://www.britannica.com/EBchecked/topic/461158/Augusto-Pinochet

http://nvdatabase.swarthmore.edu/content/chileans-overthrow-pinochet-regime-1983-1988

Week 1 BOC: My Voice

Fashion had always been a hobby for me. I always liked to dress well and in my own style. Looking up latest trends and never saying no to a shopping trip or styling my friends. I think I unconsciously knew then that this was what I wanted to do. I just wasn't aware at the time. It was probably because I never considered it as a serious career. I stereotyped that profession as only for people were creative. People like Fashion Designers. That is why I majored as a law student in my high school. That was something that allowed me to be the organizing and serious person that I mostly was at the time. I believe I began to change in the beginning of my Junior year. I wasn't as focused in what was learning and I didn't find it interesting anymore. My heart was burdened as I came into class everyday. Law wasn't at aIl what had thought it would be. I figured out that even I was interested about trials or cases didn't mean I was able to do it myself. It didn't go with my interests, lifestyle, or personality. I was terrified that was how I was going to have to live my life. It wasn't until the Art Institute visited my high school that I knew what I wanted to do for the rest of my life. I finally had a dream. To work with what I never lost interest in, fashion. I could become a stylist where I can get paid to shop for others and dress them up,  or a visual merchandiser that creates a wonderful and stylish atmosphere that draws customers in the store. Even though at the moment it isn't clear on the exact job I want to do, I know I'll be happy doing it because its in the Fashion industry. An industry that is full of exciting opportunities and forever changing.